Leverage Analytical to Make Better Business Decisions and Turbocharge Results Most companies have massive amounts of data at their disposal ? yet fail to utilize it in any meaningful way. But a powerful new business tool ? analytics ? is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results. In their previous book, Competition on Analytics, Thomas H. Davenport and Jeanne C. Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than ?going with their gut? when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis and systematic reasoning to make decisions that improve efficiency, risk management, and profits. Now, in Analytical at Work, Davenport, Harris, and coauthor Robert Morison reveal how all managers can Robert Morison reveal how all managers can effectively deploy analytics in their day-to-day operations ? one business decision at a time. The authors show many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed. Based on new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels, cons, this implementations-focused guide outlines a five-step model for deploying and succeeding with analytical initiatives. Youth learn how to:Use data more effectively to glean valuable analytical insights Manage and coordinate data, people, and technology at m enterprise level Understand and supped what analytical leaders do Evaluate and choose realistic targets for analytical activity Recruit, hire, and manage analysts Combining the science of quantitative analysis with the art of sound reasoning. Amlytics at Work provides a road map and tools for unleashing the potential boded in your company's data.