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Brand Sense How To Build Powerful Brands Through Touch, Taste, Smell, Sight And Sound

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Did You Know That The Gratifying Smell That Accompanies The Purchase Of A New Car Actually Comes From A Factory-installed Aerosol Can Containing New-car Aroma? Or That Kellogg?s Trademarked Crunch Is Generated In Sound Labs? Or That Many Kids Recognize A Pair Of Abercrombie And Fitch Jeans, Not By Their Look, But By Their Fragrance? Brand Sense Has Established Itself As The Most Creative And Authoritative Book On How Our Senses Affect Our Everyday Purchasing Decisions. In This Revised And Updated New Edition, Global Branding Guru Martin Lindstrom Reveals How The World?s Most Successful Companies And Products Integrate Touch, Taste, Smell, Sight And Sound With Startling And Sometimes Shocking Results. In Conjunction With Renowned Research Institution Milward Brown, Lindstrom?s Innovative Worldwide Study Unveils How All Of Us Are Slaves To Our Senses And How ? After Reading This Book ? You?ll Never Be Able To See, Hear, Or Touch Anything From Running Shoes To Car Doors The Same Way Again. Firmly Grounded In Science And Disclosing The Secrets Of All Your Favourite Brands Brand Sense Reveals How We Consumers Are Unwittingly Seduced By Touch, Smell, Sound And More