Supercorp How Vanguard Companies Create Innovation, Profits, Growth, And Social Goodrosabeth Moss Kanter On The Answer To The Global Crisis Of Business And Americanstyle Capitalism.out Of The Ashes Of Conventional Business Models Arises A Set Of Companies Using Their Power Not Only For Profits And Sustainable Growth But Also Social Good.if You Think Business Corporations Are Doomed To Be Lumbering, Bloated, And Corrupt, Think Again.based On An Extraordinary Threeyear Investigation, Interviewing More Than 350 Key People At Major Companies Around The World, Rosabeth Moss Kanter Provides Encouraging And Astounding Evidence That This Assumption Is Completely Outdated. The Businesses That Are Agile, Keeping Ahead Of The Curve In Terms Of Market Changes And Customer Needs, Are The Businesses That Are Also Progressive, Socially Responsible Human Communities.take Ibm. When The Tsunami And Earthquake Struck Asia, Ibm Didn? T Just Cut A Check For Relief Funds And Call It A Day. The Company Used Its Technological Expertise And Skilled People To Create What Government And Relief Agencies Could Not Information Systems To Effectively Track Relief Supplies And Reunite Families. While Ibm Did This With No Commercial Motive, Its Employees? Desire To Serve People Suffering During These Crises Stimulated Innovations That Later Benefited The Company.or Proctor & Gamble. Despite A Decadelong Commitment To Research And Development Of A Water Purification Product, Commercial Prospects Were Unpromising. But Because It Was So Consistent With P&g?s Statement Of Purpose, People Within The Company Persevered. And When The Tsunami Struck, It Was Then Able To Deliver Roughly A Billion Glasses Of Drinking Water For The Victims, Earning Plaudits From Aid Partners, The Media, Governments, And Crucially, P&g Employees.supercorpcaptures The Zeitgeist Of The Emerging Twentyfirstcentury Business