Drawing On Prahalad's Breakthrough Insights In The Fortune At The Bottom Of The Pyramid, Great Companies Worldwide Have Sought To Identify, Build, And Profit From New Markets Amongst The World's Several Billion Poorest People, While At The Same Time Helping To Alleviate Poverty. Five Years After Its First Publication, This Book's Ideas Are No Longer Theorythey Are Proven, Profitable Reality. In The 5th Anniversary Edition, Prahalad Thoroughly Updates His Book To Reveal All That's Been Learned About Competing And Profiting At The Bottom Of The Pyramid. Prahalad Outlines The Latest Strategies And Tactics That Companies Are Utilizing To Succeed In The Developing World. He Interviews Several Innovative Ceos To Discuss What They've Learned From Their Own Initiatives, Including The Unilever Business Leader Who's Built A Billiondollar Business In India. You'll Find A New Case Study On Jaipur Rugs' Innovative New Global Supply Chain; Updates To Earlier Editions' Key Cases; And Uptotheminute Information On The Evolution Of Key Industries Such As Wireless, Agribusiness, Healthcare, Consumer Goods, And Finance. Prahalad Also Offers An Uptodate Assessment Of The Key Questions His Ideas Raisedis There Truly A Market? Is There Scale? Is There Profit? Is There Innovation? Is This A Global Opportunity? Five Years Ago, Executives Could Be Hopeful That The Answers To These Questions Would Be Positive. Now, As Prahalad Demonstrates, They Can Be Certain Of It._x005F_x005F_x005F_x000D_ For Sale In Indian Subcontinent Onlyfeatures_x005F_x005F_x005F_x000D_ New Case Studies, Strategies, And Tactics From The Legendary Author Who Launched The Revolution In Business At The Bottom Of The Pyramid._x005F_x005F_x005F_x000D_ Presents Uptotheminute Answers To Executives Crucial Questionsis There A Market? Is There Profit? Is There Innovation? Is This A Global Opportunity?_x005F_x005F_x005F_x000D_ Contains New Interviews With Several Ceos Who Are Succeeding In Emerging Markets._x005F_x005F_x005F_x000D_ Contentspart Iprivate Sector And Povertyprogress During 20042009_x005F_x005F_x005F_x000D_ Part Iithe Original Text Of The Book_x005F_x005F_x005F_x000D_ The Market At The Bottom Of The Pyramid_x005F_x005F_x005F_x000D_ Products And Services For The Bop_x005F_x005F_x005F_x000D_ Bopa Global Opportunity_x005F_x005F_x005F_x000D_ The Ecosystem For Wealth Creation_x005F_x005F_x005F_x000D_ Reducing Corruptiontransaction Governance Capacity _x005F_x005F_x005F_x000D_ Development As Social Transformation_x005F_x005F_x005F_x000D_ Part Iiiceo Reactions To The Concept And The Book_x005F_x005F_x005F_x000D_ Part Ivcase Studies And Ceo Comments