What Happens When There Is Almost Unlimited Choice? When Everything Becomes Available To Everyone? And When The Combined Value Of The Millions Of Items That Only Sell In Small Quantities Equals Or Even Exceeds The Value Of A Handful Of Bestsellers?nnin This Groundbreaking Book, Chris Anderson Shows That The Future Of Business Does Not Lie In Hits The Highvolume End Of A Traditional Demand Curve But In What Used To Be Regarded As Misses The Endlessly Long Tail Of That Same Curve. As Our World Is Transformed By The Internet And The Near Infinite Choice It Offers Consumers, So Traditional Business Models Are Being Overturned And New Truths Revealed About What Consumers Want And How They Want To Get It. Nnchris Anderson First Explored The Long Tail In An Article In Wired Magazine That Has Become One Of The Most Influential Business Essays Of Our Time. Now, In This Eagerly Anticipated Book, He Takes A Closer Look At The New Economics Of The Internet Age, Showing Where Business Is Going And Exploring The Huge Opportunities That Existfor New Producers, New Etailers, And New Tastemakers. He Demonstrates How Long Tail Economics Apply To Industries Ranging From The Toy Business To Advertising To Kitchen Appliances. He Sets Down The Rules For Operating In A Long Tail Economy. And He Provides A Glimpse Of A Future That S Already Here._x005F_x005F_x005F_x000D_ _x005F_x005F_x005F_x000D_ Chris Anderson Is Editorinchief Of Wired Magazine, A Position He Took Up In 2001. Since Then He Has Led The Magazine To Five National Magazine Award Nominations, Winning The Top Prize For General Excellence In 2005, A Year In Which He Was Also Named Editor Of The Year By Adage Magazine. Previously, He Was At The Economist, Nature, And Science Magazines. He Has Worked As A Researcher At Los Alamos And Served As Research Assistant To The Chief Scientist Of The Department Of Transportation. He Lives In Northern California With His Wife And Four Children. He Can Be Reached At Www.thelongtail.com._x005F_x005F_x005F_x000D_ _x005F_x005F_x005F_x000D_ Table Of Contents_x005F_x005F_x005F_x000D_ The Long Tail Has Helped To Reinterpret Our World,a Smart, Timely And Oddly Inspiring Book,snappily Argued And Thoughtprovoking