Iima The Persuasive Manager Communication Strategies For 21st Century Managers
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If we want to implement a change, there is always the consent of another person that is needed. This is how it works in the corporate world. For this you need to be convincing enough when you put across an idea to your superiors. We can do this by ta Read More
If we want to implement a change, there is always the consent of another person that is needed. This is how it works in the corporate world. For this you need to be convincing enough when you put across an idea to your superiors. We can do this by taking insights from Aristotle to modern day researchers who have been influential. Read this book to examine the principles and techniques of persuasion. It then moves on to particular ways to influence your subordinates, bosses, peers, customers and suppliers. The book is full of interesting case studies, and helps you understand your strengths and weaknesses. It allows you to plan your attempts to persuade in a strategic manner and protect yourself from being deceived. The book is of value to any manager.
| Binding | Paperback |
| Pages | |
| Language | English |
| ISBN | 1.40E+14 |
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