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Leading Through Relationship Marketing

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With The Ever Increasing Focus On High Performance And Profitability, Modern Organizations Are Turning And Returning To Relationship Marketing As The Most Important And Powerful Business Strategy. Successful Relationship Marketing Is The Outcome Of The Strategy Of Properly Aligning The Relationships Between All The Key Stakeholders In An Organization. In Leading Through Relationship Marketing, Richard Batterley Shows Us How Good Relationship Marketing Can Be Put Into Practice, Starting From The Simple Foundations And Moving To Enterprise-wide Strategies Over Time. Pulled Together Into A Single Source, This Book Introduces An Integrated View Of Relationship Marketing, The Why And How, And Its Vital Role In Today S Business Mix.