Friendly, Fresh, And Filled With Insights, This Book Is Guaranteed To Rev Up The Performance Of Anyone Selling Into The B2b Environment. Selling To Big Companies Shatters Stale Thinking And Encourages Readers To Embrace A New Mindset._x005F_x005F_x005F_x000D_ _x005F_x005F_x005F_x000D_ Struggling To Get Your Foot In The Door Of Big Companies?_x005F_x005F_x005F_x000D_ _x005F_x005F_x005F_x000D_ Setting Up Meetings With Corporate Decision Makers Has Never Been Harder. It's Almost Impossible To Get Them To Pick Up The Phone. They Never Return Your Calls. And If You Do Happen To Catch Them, They Blow You Off Right Away._x005F_x005F_x005F_x000D_ _x005F_x005F_x005F_x000D_ It's Time To Stop Making Endless Cold Calls Or Waiting For The Phone To Ring. In Today's Crazy Marketplace, New Sales Strategies Are Needed To Penetrate These Big Accounts._x005F_x005F_x005F_x000D_ _x005F_x005F_x005F_x000D_ Discover How To_x005F_x005F_x005F_x000D_ - Target Accounts Where You Have The Highest Likelihood Of Success._x005F_x005F_x005F_x000D_ _x005F_x005F_x005F_x000D_ - Find The Names Of Prospects Who Can Use Your Offering._x005F_x005F_x005F_x000D_ _x005F_x005F_x005F_x000D_ - Create Breakthough Value Propositions That Capture Their Attention._x005F_x005F_x005F_x000D_ _x005F_x005F_x005F_x000D_ - Develop An Effective, Multi-faceted Account-entry Campaign._x005F_x005F_x005F_x000D_ _x005F_x005F_x005F_x000D_ - Overcome Obstacles And Objections That Derail Your Sale Efforts._x005F_x005F_x005F_x000D_ _x005F_x005F_x005F_x000D_ - Position Yourself As An Invaluable Resource, Not A Product Pusher._x005F_x005F_x005F_x000D_ _x005F_x005F_x005F_x000D_ - Have Powerful Initial Sales Meetings That Build Unstoppable Momentum._x005F_x005F_x005F_x000D_ _x005F_x005F_x005F_x000D_ - Differentiate Yourself From Other Sellers._x005F_x005F_x005F_x000D_ _x005F_x005F_x005F_x000D_ Use These Sure-fire Strategies To Crack Into Big Accounts, Shrink Your Sales Cycle And Close More Business. Check Out The Account Entry Toolkit For Ideas On How To Apply This Process To Your Own Unique Business.